CASE STUDy
Building Pre-Release Community and Hype
Client
Game
Nicktoons & The Dice of Destiny
Studio
Services
Social Media & Community Management
Platforms
Overview
The Assignment
GameMill Entertainment needed support on social media strategy and community building for their release of Nicktoons & The Dice of Destiny. There was a big following for many individual characters that needed to be activated while we balanced showing off the RPG gameplay across PC and console.
Our Approach
Starting from the game’s announcement, Midwest Games narrowed in on:
- Building social presence across five platforms
- Optimizing announcements to expand reach and interest
- Creating original content to engage with fans on their favorite characters
- Communicating often with players to keep the enthusiasm
- Ensuring IP and family-friendly standards
Final Results
We’ve helped GameMill to deliver announcements smoothly across channels to an engaged community. Our social media work earned approx. 4M video views, grew social followers, and added wishlists across PC and console ahead of launch.
