Creating Quick Impact for Twinkleby
Client
Game
Studio
Services
Social Media & Influencers
Platforms
Overview
The Assignment
In just one month, Midwest Games jumped in to support marketing for Might & Delight ahead of their Steam Next Fest and demo launch for their cozy decoration game, Twinkleby.
Our Approach
We attempted to gain awareness and create momentum in a short time frame to make their Next Fest participation more successful.
To do so, we focused on organic community interest with some light paid support. The game's strong aesthetic and clear gameplay led us to focus on TikTok and creator outreach - all with a CTA to play their demo in Next Fest. We tested a variety of approaches and content elements, including trends, scripts, and feature highlights, to learn what resonated most with players.
Final Results
Working closely with the Might & Delight team, we brought in a strong boost to their title in a short activation window:
- Produced 35+ custom social assets
- Earned 250k+ video views across platforms
- Secured organic influencer coverage
- Contributed to a 400% increase in Steam wishlists
“Midwest Games provided strategic advice on publishing and marketing, helped us expand our reach on TikTok, and were always on top of insights to stay agile throughout the whole process."
